Web 2.0 and Beyond (Inbunden)
avTom Funk
ISBN: 9780313351877 - UTGIVEN: 200811This book takes managers on a tour of the new marketing techniques made possible by Web 2.0.'Web 2.0' has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social network[...]
Social Media Playbook for Business (Inbunden)
avTom Funk
ISBN: 9780313386268 - UTGIVEN: 2011-02Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your bra[...]
Advanced Social Media Marketing (Pocket)
avTom Funk
ISBN: 9781430244073 - UTGIVEN: 2012-12Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your business onto social media platforms-[...]
